Season Bakery & Confectionary is a homegrown Malaysian bakery brand that began in 1975 as a bakery in Johor Bahru, and has since grown into a well-known household name. The…
BRANDING
SEASON
Season Bakery & Confectionary is a homegrown Malaysian bakery brand that began in 1975 as a bakery in Johor Bahru, and has since grown into a well-known household name. The company’s core business focuses on baking and confectionery, recognised for consistent quality and ongoing product innovation that celebrates local Malaysian flavours and everyday moments.
Season Bakery’s logo combines a butterfly and bread, coming together to form a hibiscus. It symbolized a baking-first brand that carries the rhythm of seasons and festive blessings. The clean, simplified silhouette is crisp and memorable, while the hibiscus reflects Season’s deep roots in Malaysia since 1975, growing with generations over time.
Season Bakery’s logo combines a butterfly and bread, coming together to form a hibiscus. It symbolized a baking-first brand that carries the rhythm of seasons and festive blessings. The clean, simplified silhouette is crisp and memorable, while the hibiscus reflects Season’s deep roots in Malaysia since 1975, growing with generations over time.
Season bakes the taste of Malaysia itself—the familiar flavors Malaysians grew up with, bringing back shared memories and a sense of home in every bite.